for future visitors who are unfamiliar with Richard Stallman
https://en.wikipedia.org/wiki/Richard_Stallmanhttps://stallman.orghttps://stallman.org/rss/rss.xml People often ask how I manage to continue devoting myself to progressive activism (such as the free software movement) for years without burning out. The best way I can answer is by recommending a book, The Lifelong Activist by Hillary Rettig.
I disagree with the book on one theoretical point in the last part of the book: we shouldn't think of political activism as being marketing and sales, because those terms refer to business, and politics is something much more important than mere business. However, this doesn't diminish the value of the book's practical advice about borrowing techniques from marketing and sales.
Disclosure: I am friends with the author.
https://hillaryrettigproductivity.com/the-lifelong-activist/
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