Now I don't want to be one of those "let's attract Windows users" guy, but Windows users, who try to shift to Linux often have a hard time understanding even the concept of mount which is a commodity in Linux.
It is already too late and too little has been done to attract Windows users to Linux. It was perhaps possible early on but then Linux went to the dark side of bloat, slow and inefficient, not speaking of user-friendly.
Some bad strategic decisions were made such as Gnome and KDE huge cumulative libraries instead of keeping linux modular, fast and efficient.
Even more importantly, fragmentation of Linux into 207 distros makes attracting Windows users not likely. Such potential convert would have to do quite a research to determine which distro to pick. This is unlikely to happen and user will prefer to stay with Windows.
If there was a unified Linux strategy and effort was not wasted on 207 distro but rather to focus on one - efficient and user-friendly, then an OS would emerge far superior to Windows and provide a clear choice to users.
This time and opportunity has been lost. Now the only chance is a new revolution, such as system completely componentized, modular, user friendly such as new trend emerging in Linux world (TinyCore+, Igelle), but this needs to reject the past bloat legacy, such as bloated libraries and applications need to be self-contained modules...
I think TinyCore and Igelle are going in the right direction, each focusing on separate parts of this strategy...
This is unless it is too late for this too and such revolution will be Web OS, which will make underlying core system core irrelevant...