For anyone else landing on this old thread who really wants noatime (vs the default relatime), or any other mount option, another easy way to do it that avoids mucking with fstab is to simply remount the drive with noatime set:
tc@box:~$ mount | grep sda1
/dev/sda1 on /mnt/sda1 type ext4 (rw,nosuid,nodev,relatime,barrier=1,data=ordered)
tc@box:~$ sudo mount -o remount,noatime /mnt/sda1
tc@box:~$ mount | grep sda1
/dev/sda1 on /mnt/sda1 type ext4 (rw,nosuid,nodev,noatime,barrier=1,data=ordered)
To do this at every boot, just add mount -o remount,noatime /mnt/sda1 to your /opt/bootlocal.sh, which runs at boot with root privileges.
Not that mucking with fstab is bad, but if you want to avoid any potential problems with the automation/magic in TC's 'rebuildfstab' script, remounting works.